Strategic Communication and Direct Action †MyAssignmenthelp.com

Question: Discuss about the Strategic Communication and Direct Action. Answer: Introduction: One of the major travel destinations for the nature lovers and the adventure lovers is the Great Barrier Reef. It consists of the beautiful and exciting coral reefs that offer a great marine life attraction. Millions of tourists travel to the Great Barrier Reef every year to enjoy the nature and marine life at its best. The Great Barrier Reef is one of the most valued and breathtaking natural gifts of Australia. It consists of 3000 reef systems and many beautiful islands. One of such island is the Whitsundays Island. It has a pristine and serene stretch of white sand. It is beautifully adorned with its crystal clear water and the lush green rainforests (Tourismwhitsundays.com.au 2018). The business segment chosen is the recreation segmentation. This is one of the most important sectors as people usually travel for some refreshments and recreations. So, it is of utmost importance for the Whitsundays to provide a wide variety of refreshments and other recreational activities. Scuba Doo, Reef seeing from the air, sail the reef, seawalker and many other such breathtaking and adventurous experiences help in providing the tourists with a large number of refreshing activities. Laws must also be enforced for the international travelers so that they do not try activities like hunting the marine animals or any other creatures of the island. Laws have to be enacted so that the international tourists do not plan to start any illegal business like exporting crocodile skin or the other natural resources of the island (Lance 2016). They must not use these recreational activities at the cost of harming the environment. The location of the business is the Great Coral Reef of Australia and the island was chosen is the Whitsundays Island. It usually provides a large number of marine life and other aquatic activities that are greatly cherished by the tourists. The recreation can be a source of major economic development for the local people. This is because the local people can be appointed as guides to the tourists for the different water sports. There can be many cultural events as well where the local people can display their handmade crafts or any other items made from the natural resources. The travelers must maintain the environmental sustainability by making sure that they are not throwing any garbage or litters into the sea or in and around the island. This will not only cause pollution but will also kill many of the marine animals (Ball et al. 2018). Throwing of plastics into the water must be strictly prohibited. There must be many legal regulations and acts passed so that the tourists do not get the chance of damaging the environment. Being Green is one of the initiatives taken by them so that they can control the UV rays from damaging the corals and the other marine animals. They also emphasize the ecological aspects. They have also started using many technical and technological means that will be helpful in keeping the ecological balance in the proper system (Goldberg et al. 2018). The business has started reacting to all these factors very efficiently. They are undertaking many of the modern technologically advanced methods that will be helpful in promoting sustainable tourism in the Whitsundays Island. They have set up a museum called the Historical Proserpine museum that upholds the rich cultural history of the Whitsunday Island. This museum is built and maintained with the effort of the entire community (Ryan et al. 2016). It is a cultural center that upholds all the local art and crafts made by the people of the local community. This museum serves as a good spot for the visitors and at the same time plays a good role in upgrading the local people as well. It tries to afford the education of the local people and is also a good effort towards the preservation of the society and the rich cultural history (Cheer and Lew 2017). Promoting the ecotourism must be one of the major aspects of the Whitsundays tourism industry in the future days. They must make provisions for the tourists to come and enjoy the natural aspects keeping in mind different ways of conservation of the environmental aspects as well. They must maintain the eco-certification program of Australia in order to promote environmental sustainability. References Ball, D., Bryant, S.L. and Mau, R., 2018. The interplay between tourism and conservation on islands.Australian Island Arks: Conservation, Management and Opportunities, p.165. Cheer, J.M. and Lew, A.A. eds., 2017.Tourism, Resilience and Sustainability: Adapting to Social, Political and Economic Change. Routledge. Goldberg, J., Birtles, A., Marshall, N., Curnock, M., Case, P. and Beeden, R., 2018. The role of Great Barrier Reef tourism operators in addressing climate change through strategic communication and direct action.Journal of Sustainable Tourism,26(2), pp.238-256. Lance, R., 2016. Great Barrier Reef.LiNQ (Literature in North Queensland),34(1). Ryan, E.J., Lewis, S.E., Smithers, S.G., Clark, T.R. and Zhao, J.X., 2016. Multi-scale records of reef development and condition provide context for contemporary changes on inshore reefs.Global and Planetary Change,146, pp.162-178. Tourismwhitsundays.com.au. 2018.Tourism Whitsundays, Queensland Australia, Whitsundays Holidays - Tourism Whitsundays QLD - Home. [online] Available at: https://www.tourismwhitsundays.com.au/ [Accessed 3 Apr. 2018].