Nike Marketing Strategy free essay sample

The company truly came from humble beginnings as Knight sold their products from his car during track meets. During that same year the company reached a healthy profit of $8,000 and in two short years Bowerman and Knight opened its first retail store along Pico Boulevard in Santa Monica, California. In 1971, Blue Ribbon Sports severed its ties with Onitsuka Tiger and decided to create their own line of footwear. In the summer of the same year, they released their first shoe which carried the famous â€Å"Swoosh† design called Nike, a name inspired by the Greek goddess of victory.With the popularity of their first sneaker, Blue Ribbon Sports released its first line of Nike Shoes in 1972; however it was not until 1978 when the founders officially named the company Nike. Nike’s first original product was derived from Bowerman’s â€Å"Waffle† design. Bowerman conceived of different outsoles that would grip nicely to the new urethane track of the Hayward Field of the University of Oregon. We will write a custom essay sample on Nike Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then, one Sunday morning, he got the ingenious idea of pouring liquid urethane into his wife’s waffle iron.This experiment became the forerunner of Bowerman’s famous 1974 Waffle Trainer. After just 16 years in the biz, Nike dominated over 50% of the market share in the US athletic shoe market. As a result, Nike went public in December 1980. The company attributes its marketing success to its â€Å"word of foot† (taken from a Nike slogan in the late 1970’s) style of advertising, rather than expensive television commercials. In October 1982, the company aired its first national television ad during the New York Marathon broadcast. The ad was created by Wieden Kennedy, an agency based in Portland, Oregon. Dan Wieden, co-founder of the ad agency, was the one who thought of Nike’s famous slogan, â€Å"Just Do It,† which was used in a 1988 Nike campaign. The slogan, considered as one of the top five slogans of the 20th century, debuted in print media in July 1, 1988 on the pages of the San Franciscan Walt Stack. Retired Basketball icon Michael Jordan with his world-famous Air Jordan shoe. Now, Nike is the leading authority in sports equipment.Nike products range from track running shoes, jerseys, shorts, and base layers for athletes from different sport disciplines such as basketball, baseball, football, volleyball, tennis, golf, cycling, track and field, wrestling, lacrosse, and cheerleading. By diversifying their product line, the company was able to peruse a wide range of athletic sponsorships for a different array of sports. Some notable Nike endorsers include basketball legend Michael Jordan, tennis champion Roger Federer and golf star Tiger Woods.Nike has also produced urban fashion clothing which has been popular with the youth. Recently, Nike has collaborated with Apple to come up a device which monitors a runner’s accomplishment through a radio device in the shoe which networks with the iPod nano. Apart from popular products such as the Michael Jordan line, Nike has come up with special shoes for extreme sports such as skateboarding. Also the company’s innovative attitude toward footwear design and composition continues to flourish with Nike’s latest development of weight reducing components: the Flywire and Lunarlite foam.

Free Essays on Epicureanism

Pleasure and happiness, sensuality and desire, friendship and free will, these are among a few of the central themes behind this philosophy. Epicureanism is an ethical and moralistic doctrine that is concerned with justice and virtue, in a psychological sense. Reason responsibility and the mechanics of freedom are ethical and moral principles of this epistemology. Epicureanism introduces the view that pleasure is the ultimate good in life. This Philosophy was described by Epicurus as "the art of making life happy†. The purpose of life, according to Epicurus, is personal happiness and by happiness he means not that state of well being and perfection of which the consciousness is accompanied by pleasure, but pleasure itself. In addition this pleasure is sensuous for it is such only as is achievable in this life. This pleasure is the immediate purpose of every action. The pleasure of Epicurus is a state, "the absence of pain and anxiety". The magnitude of pleasure reaches its limit in the removal of all pain. When such pleasure is present, so long as it is uninterrupted there is no pain either of body or of mind or of both together. Conceiving the highest good to be happiness, and happiness to be found in pleasure, to which the natural impulses of every being are directed. But the aim is not with him, as it is with the Cyrenaics, the pleasure of the moment, but the enduring condition of pleasure, which, in its essence, is freedom from the greatest of evils, pain. Pleasures and pains are, however, distinguished not merely in degree, but in kind. The renunciation of a pleasure or endurance of a pain is often a means to a greater pleasure; and since pleasures of sense are subordinate to the pleasures of the soul, the undisturbed peace of the soul is a higher good than the freedom of the body from pain. Virtue is desirable not for itself, but for the sake of pleasure of soul, which it secures by freeing men from troub... Free Essays on Epicureanism Free Essays on Epicureanism Philosophy I A Brief Summary of Epicurianism Combining the pleasure-seeking teachings of Aristippus and the atom theory of Democritus, Epicurus’ philosophy answers the questions of how best to live one’s life and approach death. Epicurus’ Principle Doctrines emphasize the school of thought that the natural pursuit of please does not make one an intrinsically evil, corrupt person. However, though many today misconstrue his message as an approval of sensory overindulgence, his texts advocate the merits of restraint: â€Å"No pleasure is a bad thing in itself, but the things which produce certain pleasures entail disturbances many times greater than the pleasures themselves†(Gill). The teachings of Epicurus state that the fulfillment of one’s basic needs unlock the door to a life of pleasure. To spend one’s life in a state of anxiety due to the pursuit of excessive merriment will have an inverse effect, wasting one’s life in an unpleasant state instead of enjoying simple pleasures (The Philosophy Garden). Indeed, the original writings that shape the epicurianistic philosophy repeatedly sing the praises of intangible pleasures such as wisdom and the peace of mind one deriv es from living a just life. In response to the question of how one should make the moral decisions to live a respectable life, Epicurus advocates situational truth over universal truth, as his statement that â€Å"There never was such a thing as absolute justice, but only agreements made in mutual dealings among men in whatever places at various times providing against the infliction or suffering of harm.† illustrates (Cook). As with most philosophies, the Epicureans have guidelines regarding death and eternity as well as life. According to the Epicurean philosophy, one need not worry about gods or an afterlife. Embracing the atomic theory, Epicurus believes that while alive, people have soul atoms as well as physical atoms. Upon death, however, th... Free Essays on Epicureanism Pleasure and happiness, sensuality and desire, friendship and free will, these are among a few of the central themes behind this philosophy. Epicureanism is an ethical and moralistic doctrine that is concerned with justice and virtue, in a psychological sense. Reason responsibility and the mechanics of freedom are ethical and moral principles of this epistemology. Epicureanism introduces the view that pleasure is the ultimate good in life. This Philosophy was described by Epicurus as "the art of making life happy†. The purpose of life, according to Epicurus, is personal happiness and by happiness he means not that state of well being and perfection of which the consciousness is accompanied by pleasure, but pleasure itself. In addition this pleasure is sensuous for it is such only as is achievable in this life. This pleasure is the immediate purpose of every action. The pleasure of Epicurus is a state, "the absence of pain and anxiety". The magnitude of pleasure reaches its limit in the removal of all pain. When such pleasure is present, so long as it is uninterrupted there is no pain either of body or of mind or of both together. Conceiving the highest good to be happiness, and happiness to be found in pleasure, to which the natural impulses of every being are directed. But the aim is not with him, as it is with the Cyrenaics, the pleasure of the moment, but the enduring condition of pleasure, which, in its essence, is freedom from the greatest of evils, pain. Pleasures and pains are, however, distinguished not merely in degree, but in kind. The renunciation of a pleasure or endurance of a pain is often a means to a greater pleasure; and since pleasures of sense are subordinate to the pleasures of the soul, the undisturbed peace of the soul is a higher good than the freedom of the body from pain. Virtue is desirable not for itself, but for the sake of pleasure of soul, which it secures by freeing men from troub...